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Pepsi Aims To Boost Lagging Sales With High-Tech Soda Dispenser

Pepsi Aims To Boost Lagging Sales With High-Tech Soda Dispenser
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The beverage giant releases the Pepsi Spire, a new touchscreen soda dispenser.

Sara Roncero-Menendez
  • 20 may 2014

The age old question of Coke or Pepsi depends not only on taste, but also availability and marketing. Having an extra cool dispenser certainly doesn’t hurt, something Coca Cola has been using to its advantage thus far. Their Freestyle machine has grown in popularity by offering every soft drink in their line along with flavored mix-ins. Pepsi has finally emerged with their contender in the beverage race – the leaner, meaner Spire.

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