The beverage giant releases the Pepsi Spire, a new touchscreen soda dispenser.

The age old question of Coke or Pepsi depends not only on taste, but also availability and marketing. Having an extra cool dispenser certainly doesn't hurt, something Coca Cola has been using to its advantage thus far. Their Freestyle machine has grown in popularity by offering every soft drink in their line along with flavored mix-ins. Pepsi has finally emerged with their contender in the beverage race – the leaner, meaner Spire.

The Spire works much in the way the Freestyle does: customers can choose their beverage of choice from Pepsi's brands like Pepsi, Mountain Dew, and Tropicana by pressing the appropriate button on the touchscreen. From there, they can choose to add additional flavors to their drinks, like cherry, vanilla, or lime. The system encourages consumers to experiment with bold new flavors they can only create at a Spire machine. The beauty of the system is not only its wide range of selection but it's small size, making it perfect for cafeterias and restaurants big and small, unlike the fridge-sized Freestyle.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in