Peter Vidani: Why Tumblr Continues To Thrive
An interview with the Creative director of Tumblr reveal how this social network continues to grow, both outside and in.
Tumblr is one of the fastest growing social media platforms on the web, where users share content quickly and easily while also allowing a free space to create and communicate anonymously. With over 184 million blogs and 83 billion posts, it’s easy to see why the social network is getting a lot of attention these days. To learn more about how Tumblr began and how it’s grown, we spoke with Creative Director Peter Vidani.
What was Tumblr like when you first started in 2009?
At first, we were in a shared office with a TV producer and I want to say at the time there was five of us at Tumblr and Fred (the producer) and his assistant on the other side. We all just shared this office and it was the most colorful room. It was floor to ceiling art, super colorful, it was just wonderful, just when you stepped out of the elevator, a burst of color. Fred was kind of a role model for all of us even though he stayed out of the way when we were working and got involved any time that we needed him. He was so fun and such a hard worker.