In Brief

App highlights cliche and senseless campaign materials.

Political candidates tend to use slogans and posters that feature tired, overused cliches and unintelligible phrases that don’t really say anything specific or tangible about what the politicians want to offer to the citizens.

To highlight these types of campaign materials, Comedy Central worked with Berlin-based digital agency UFOMAMMOOT to create an augmented reality app called PosterRoaster that overlaid humorous imagery and words on top of the campaign posters of the European Parliament election candidates.

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