Legacy Brand Meets Startup: Why The Best Ideas Come From The Living Room [PSFK 2014]
Top minds from Quirky and GE discuss how an usual business partnership led to the rapid execution of crowdsourced inventions.
Linda Boff, Executive Director of GE‘s global brand marketing and Doreen Lorenzo, President of Quirky, teamed up at PSFK Conference 2014 to talk about the new partnership between the two companies and what they’ve been able to achieve in the past year.
Since the two companies have partnered they have created four new products in the span of four months. Boff said GE’s partnership with the much smaller Quirky has allowed them to take action on projects that have languished on the drawing board for months.