Budweiser Brands An Entire Hotel For Its World Cup Campaign
The beer company has taken over a five-star location in Rio de Janeiro where it will hold special events.
As one of the official sponsor’s of the 2014 FIFA World Cup, Budweiser has created a large-scale campaign that includes its very own branded hotel in Rio de Janeiro.
Budweiser will take over a five-star hotel, the Pestana Rio Atlantica, overlooking the world-famous Copacabana Beach, placing its logo throughout and hosting events from concerts to appearances by World Cup players.
The Budweiser hotel will open on June 12th, the first day of the world’s largest soccer tournament, with a pool party with DJ Nicky Romero. Throughout the games, the rooftop, indoor and outdoor bars will be in non-stop celebration mode with concerts from acts such as Major Lazer and Above & Beyond. The hotel will also have an ‘Instagram booth’ and ‘Facebook studio’ which will allow for social content to be generated on a regular basis, part of Budweiser’s push to make this event shareable and viewed worldwide. Andrew Sneyd, Global Vice President of Budweiser said in a press statement:
Bringing the 2014 FIFA World Cup to Brazil is a unique moment for football, and presents us with the perfect stage to provide fans with an unforgettable experience both at the tournament, and all around the globe. No other competition offers such powerful moments of celebration, optimism and camaraderie to its fans, and Budweiser will be right there on the ground to share in those moments and help make them more exciting than ever before.
The hotel is just one element in Budweiser’s large-scale World Cup campaign, Rise as One. Alongside the hotel, the brand has revealed its main advertisement – Celebrate as One – which highlights the revelry and vibrant chaos that Rio is known for. It was filmed in black and white to stay away from any national colors, and emphasize the unity of soccer fans across the world who all are united in their passion for the game.
The global campaign also includes viewing parties, with Budweiser hosting over 3,000 such events in 30 days across 12 different countries: the US, UK, Canada, China, Russia, Peru, Ukraine, Australia, Japan, Sweden, Singapore and the United Arab Emirates.
[h/t] The Malay Mail Online