Budweiser Brands An Entire Hotel For Its World Cup Campaign
The beer company has taken over a five-star location in Rio de Janeiro where it will hold special events.
As one of the official sponsor's of the 2014 FIFA World Cup, Budweiser has created a large-scale campaign that includes its very own branded hotel in Rio de Janeiro.
Budweiser will take over a five-star hotel, the Pestana Rio Atlantica, overlooking the world-famous Copacabana Beach, placing its logo throughout and hosting events from concerts to appearances by World Cup players.
The Budweiser hotel will open on June 12th, the first day of the world's largest soccer tournament, with a pool party with DJ Nicky Romero. Throughout the games, the rooftop, indoor and outdoor bars will be in non-stop celebration mode with concerts from acts such as Major Lazer and Above & Beyond. The hotel will also have an ‘Instagram booth' and ‘Facebook studio' which will allow for social content to be generated on a regular basis, part of Budweiser's push to make this event shareable and viewed worldwide. Andrew Sneyd, Global Vice President of Budweiser said in a press statement: