In this video, Rodrigo Nino talks about why crowd-sourcing provides the answer to successful and economical growth.

Rodrigo Niño, CEO of Prodigy Network, emphasized to attendees of the PSFK 2014 Conference the importance of crowdsourcing when pursuing innovative and effective change in the world.

Niño says that when companies and countries look outside of the opinions of the “experts” and to the wisdom of the public, they are able to find their best solutions.

He used NASA as the prime example of these crowd-sourcing techniques. NASA recently hired Boeing to create an algorithm to reduce sun exposure to astronauts when circling the earth. When a Harvard professor launched  crowd-sourcing competition, Tournament Lab, to garner algorithm submissions, a 21-year-old  from China submitted an algorithm 55% more efficient than Boeing’s.

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