A digital web of different stories unfolding in a fictional hotel turns fiction on its head.

This article titled “Mills & Boon announces ‘totally new’ digital storytelling format” was written by Alison Flood, for theguardian.com on Tuesday 6th May 2014 12.58 UTC

Mills & Boon is claiming to be turning “traditional storytelling … on its head” with the launch of an online story world which stitches together more than 800 pieces of digital content in multiple formats in what it says is a global first.

The romance publisher – whose parent Harlequin has just been acquired by News Corp – has created a fictional online hotel, The Chatsfield, as the jumping off point for a host of different storylines. There’s Jessie, the executive assistant who has bet her best friend that she won’t date anyone for three months, who stumbles across a mysterious bar manager with a secret to hide. There’s a chambermaid with a sideline as an escort, and, in true Mills & Boon style, a playboy media mogul. The stories will be played out through Facebook, YouTube, blogs, short stories and Twitter, with characters reacting to readers’ interactions, and the publisher planning to develop the characters that users interact with most.

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