Russian Bank Rewards Customers Who Work Out With Higher Interest Rates

Russian Bank Rewards Customers Who Work Out With Higher Interest Rates
technology

Fitness trackers convert sweat into savings in a world first for personal finance.

Vashti Hallissey
  • 23 may 2014

The days of walking for free could soon be over as Russia’s Alfa-Bank has started to pay customers for every step they take. Using data from fitness trackers like the Fitbit and Jawbone UP, the new Activity platform monitors customers’ movements and transfers small amounts of their money to a special savings account depending on how much they exercise. The only way to gain access to this account, and its high interest rate of 6% per annum, is to get moving.

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