Turtle Taxi is perfect for passengers who aren't in a rush.

Honest taxi drivers of the world generally aim for a journey to be as short as possible, but there is a new service in Japan called Turtle Taxi that acknowledges not everyone is in a rush. Customers can press a button in the back of the cab that signals the driver to slow down, making for a ride that is safer, more relaxing, and less harmful to the environment. Ironically, the idea is quickly gaining popularity, which could see the company expand to other cities around Japan soon.

Once pressed, the “Yukkuri” button in the back of each taxi lets the driver know that he doesn't have to keep the engine running at red lights, can accelerate more gradually, and doesn't have to drive in the fast lane. The result is a smoother ride, which is easier on passengers, and the environment. “The starts and stops are very smooth because there is no jarring movement,” one mother told the Japan Daily Press. “It is perfect for those times when I don’t want to have my sleeping child woken up.”

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