Modillian is an intelligent buckle that aims to bring digital convenience to the Rolex market.

As the smartwatch market continues to grow it seems inevitable that one of these intelligent accessories will soon make an appearance on a wrist near you. Now that many people have traded the convenience of their old mechanical watches for a quick peek at their phones that real-estate is pretty much up for grabs. Modillian, an Israeli startup, sees another option at hand.

According to their research there are still plenty of people who would prefer a well-crafted mechanical watch over a shiny screen. Even if that means missing out on the convenient features that a smartwatch promises. To that end, they’ve created the Modillian smart strap, a quality leather strap with a Bluetooth enabled buckle.

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