The Social Effort Scale analyzes a person's online activities and tells them whether they're trying too hard.

Social networks do not suffer a lack of people who are rather very much focused on themselves and constantly share selfies or post endlessly about their #abs.

Men's grooming products brand Axe has partnered with New York-based ad agency Barton F. Graf 9000 to create an online tool called The Social Effort Scale, which analyzes people's social media activity and tells them whether they are trying too hard or not hard enough.

As the name of the website says, The Social Effort Scale measures a person's efforts or activities on social networks like Facebook, Twitter, and Instagram. The tool tracks the user's social media posts, frequent hashtags (such as #abs and #selfie), the number of times they log on to the different social media sites, the number of times they mention themselves, and more. The site then uses an algorithm to determine the user's level of social effort. It's all quite “scientific,” according to the creators, as evidenced by the message that greets new users when they visit the humorous site.

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