Website Lets You Know If You’re Being A Tool On Social Media

Website Lets You Know If You’re Being A Tool On Social Media

The Social Effort Scale analyzes a person's online activities and tells them whether they're trying too hard.

Leah Gonzalez
  • 30 may 2014

Social networks do not suffer a lack of people who are rather very much focused on themselves and constantly share selfies or post endlessly about their #abs.

Men’s grooming products brand Axe has partnered with New York-based ad agency Barton F. Graf 9000 to create an online tool called The Social Effort Scale, which analyzes people’s social media activity and tells them whether they are trying too hard or not hard enough.

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