Kill Screen: How The Rules Of Social Games Are Creeping Into The Real World

Kill Screen: How The Rules Of Social Games Are Creeping Into The Real World

Gamification offers a framework to improve our non-virtual lives.

Kill Screen
  • 13 may 2014

The hierarchy of airline passengers used to be simple dichotomy. You either flew first-class, or you didn’t. Book a standard flight on Delta Airlines today, though, and you’ll notice a new option. For just $9 extra, you can upgrade your seat to “Economy Comfort.” The advantages are many: priority boarding, fifty percent more seat recline, four inches more legroom. And with space at a premium and fuel costs surging, airlines are looking for any advantage they can offer.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.