The mobile payment service has rolled out a new feature where customers can give feedback to merchants at the register.

Mobile payments services firm Square has launched a new product that turns digital receipts into a feedback platform.

Square Feedback is a new feature that prompts customers to give feedback about their shopping experience directly to the merchants at the register through the digital receipt. In turn, the business owner can also respond directly to the customer and resolve issues one-on-one.

Square has been helping merchants run their business with their credit card reader and Register app. Every time a customer swipes their card with Register, it sends them electronic receipts via email or text. Now, with this new feature, the business owners can request for feedback via these electronic receipts.

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