A new satirical project blurs the line between humor and sponsored content.

Have you ever fallen into a Clickhole? Anyone who’s watched an hour disappear on the addictive viral website Buzzfeed knows what that is. Now humor site The Onion is set to create a particular type of Clickhole, an eponymous one that takes on the particular project of lampooning something that’s pretty difficult to lampoon – the modern viral website. According to the preview page for the website, which was presented at the Newsfronts presentation in NYC, come June it will be“filled with content so shareable, snackable and clickable, it will rob you of all logic and reason.”

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