In this video, Timothy Goodman discusses how social media responded to a romantic experiment between friends.

Timothy Goodman, one of the creators of the 40 Days of Dating blog, spoke at PSFK Conference 2014 about his experiment dating his good friend Jessica Walsh for an allotted 40 days in a mutual relationship in early 2013.

Similar to the When Harry Met Sally logic that a man and a woman can’t be “just  friends,” the experiment tested Walsh and Goodman on the true challenges of dating a longtime friend.

With the knowledge that their lives are far from a Nora Ephron romantic comedy, the two friends set strict guidelines for their 40-day relationship:

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