The app allows users to shoot and share images that move when they turn their smartphones from left to right.

There are already a lot of successful photo and video sharing apps out in the market today, so there’s always a constant race to create similar apps that can stand out and offer something different or something more than the existing ones.

Moju Labs, a startup based in Palo Alto, California, has come out with their own image sharing app that is somewhat of a cross between a photo app and a video app because it lets users create and share animated images. The company’s debut product, Moju, is an iPhone app that lets users shoot up to 24 individual frames of the same thing and turn them into a single image that moves when they twist their smartphone from side to side.

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