Amazon Turns Twitter Into A Social Shopping Cart
#AmazonCart lets Twitter users add products to their shopping carts without ever leaving the feed.
You’re scrolling through your tweets and see that new laptop you’ve been eyeing has gone on sale. You make a mental note to purchase it later, but by the time you’re done browsing, you’ve forgotten all about it. Days turn into weeks and not only has the product gone back to its regular price, but you still don’t own it. Amazon and Twitter have partnered to embed a new type of shopping service within the social media feed, offering a way for shoppers to keep tabs on their favorite items and for retailers to engage a new group of consumers.