Uniqlo Lets Shoppers Create Their Own Line Of T-Shirts

Uniqlo Lets Shoppers Create Their Own Line Of T-Shirts
Design

How the Japanese retailer is capitalizing on one of the biggest retail trends this year.

Yi Chen
  • 27 may 2014

 

Uniqlo is now offering customers the opportunity to make their own T-shirts through their smartphones. Previously, the retail chain has collaborated with celebrities and artists like Inès de La Fressange and Pharrell Williams to produce a collection of limited-edition T-shirts and accessories. Now, consumers can add their own creative flare through an easy-to-use mobile app.

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