How the Japanese retailer is capitalizing on one of the biggest retail trends this year.

 

Uniqlo is now offering customers the opportunity to make their own T-shirts through their smartphones. Previously, the retail chain has collaborated with celebrities and artists like Inès de La Fressange and Pharrell Williams to produce a collection of limited-edition T-shirts and accessories. Now, consumers can add their own creative flare through an easy-to-use mobile app.

The UTme! app has a simple interface and intuitive design that makes the whole process of creating your own t-shirt quick and seamless. First, users are invited to create a graphic image through drawing, typing or uploading a photo. When they’re happy with the composition and crop, they can choose an effect such as splash, glitch and mosaic. By shaking their phones, users can also alter the image to create a one-of-a-kind graphic. Watch the video below to see how it works.

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