These photos "preserve the love" – forever.

How do you make a sticky, impermeable prophylactic seem sexy? Japanese company Condomania certainly had their work cut out for them on that front, but Oglivy and Mather Japan, fortunately, found the perfect photographer to work with them for a print ad campaign: Photographer Hal, who happens to be native to the very same country, photographs couples packed together in vacuum-sealer bags originally designed for futons. His work for the campaign isn't much different from what he usually does, other than the more sensual nude subjects – and it's surprising when a print ad campaign is potentially more risqué than the art that inspires it.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)