Ad agency creates touching exchanges between English learners and lonely US seniors.

Advertising agency FCB Brasil partnered up with CNA language schools to create possibly the most ingenius language/culture exchange project ever – using a computer program to connect CNA English students in the city of Liberdade, Brazil, to retired elders of the Windsor Park Retirement Community in Chicago.

The “Speaking Exchange” project brings together two different problems to create one big solution, providing companionship to a group of senior citizens while giving English learners a chance to practice live with English speakers (the best way to learn any language). All it takes is a video chat.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)