The airline brings their playful and colorful personality to the travel booking experience.

Even if you’re already a frequent passenger on Virgin America flights, you might have missed the quiet beta launch of their new website, intended to make the reservation process faster and more intuitive for both desktop and mobile users.


The main thing visitors will notice is a dramatic reduction in clutter, allowing them to hone in on the details of their reservations one step and one question at a time. Booking windows have expanded to fit the whole screen and a single scroll has been implemented to easily review information and make changes without leaving the current screen.

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