In Brief

Virtual replica of a real store lets visitors buy items directly off the displays.

London boutique shop MACHINE-A recently collaborated with the fashion website SHOWstudio to create an online interactive experience where SHOWstudio 3D scanned the entire brick and mortar store to create a virtual shop.

Visitors can explore every nook and cranny of the store, including flipping through the guest book and reading some of the comments. Online shoppers can directly purchase products on display, such as the Killer Whale Bag sitting on one of the shelves (400£), or the illustration by Rei Nadal hanging on the wall (125£).

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