Lingerie company publishes lookbook on Snapchat, supermarket with no packaging and break-ups depicted through computer error messages.

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Lingerie Brand Turns To Snapchat For A Voyeuristic, Vanishing Lookbook

When Snapchat first launched in 2011, people were drawn to the idea that any photo or video they sent would soon be hidden from the recipient and deleted from the server. With sexting at its prime, it’s no secret that the app has often been used for sending sexy selfies, but now it’s been taken over by brands. London-based Miss Crofton is no exception.

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