Weight Watchers has opened its first cafe in London, where all food is free as long as diners share the experience on social media.

Weight Watchers has opened a pop-up café in London for just a week, where the food is healthy and, if you share it on social media, free.

The Feel Good Café in Hoxton Square, East London, was launched off the back of research commissioned by Weight Watchers UK which revealed that women in the UK are confused when it comes to beginning a change in diet. Over half (52%) do not know how to begin their weight loss journey and only 8% feel confident about making healthier food choices.

The pop-up café is a tester for the company as it considers opening more across the country. The menu includes things one might expect from a typical café: Wraps, salads, flat bread pizza as well as Weight Watchers pre-packaged food products and nutritionally balanced hot meals like a Full English breakfast, but with Weight Watchers sausage and a poached egg instead of fried. The goal was to show people that eating healthy does not equal deprivation. The café acts as an introduction to both the brand and Weight Watchers’ products. Using social media not only helped announce the pop-up but encouraged people who may shy away from a Weight Watchers-branded café.

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