Social Media Is The New Cash At Weight Watchers’ Cafe

Social Media Is The New Cash At Weight Watchers’ Cafe
Innovation

Weight Watchers has opened its first cafe in London, where all food is free as long as diners share the experience on social media.

Daniela Walker
  • 19 may 2014

Weight Watchers has opened a pop-up café in London for just a week, where the food is healthy and, if you share it on social media, free.

The Feel Good Café in Hoxton Square, East London, was launched off the back of research commissioned by Weight Watchers UK which revealed that women in the UK are confused when it comes to beginning a change in diet. Over half (52%) do not know how to begin their weight loss journey and only 8% feel confident about making healthier food choices.

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