In this video, Will Berman of Unwashed Denim and Rachel Shechtman of STORY talk about the importance of democratizing discovery.

Will Berman, 17 year old fashion designer and founder of UnwashedDenim, spoke at PSFK CONFERENCE 2014 with STORY owner Rachel Shechtman about the importance of democratizing discovery. Despite Will's intense passion for design, innovative ideas, and raw talent, he struggled to get his brand out to the public. After he attended STORY's Pitch Night, everything changed for the better.

Berman had been interested in raw denim for a long time, and even taught himself to sew so he could work with it. This led to the creation of his company, UnwashedDenim. He printed business cards from his home computer and snuck into NYC trade shows to meet people in the industry, but still his brand was lacking something. According to Rachel Shechtman, it was access. STORY's monthly pitch night is not just about pitching your product, it's about meeting and connecting with people in real life. Everyone who comes is encouraged to network with one another, because as Shechtman said, “when you're passionate about something you want the whole world to know.”

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