In Brief

How Adam Glickman's IdeaLists is taking advantage of trends in work and technology by creating a curated network of creative marketing professionals.

The ways we do our work are changing. According to Accenture, an estimated 20–33% of the US workforce consists of independent workers. Companies are looking to tap into this growing network for specialized creative talent for help on specific projects. Within this shifting landscape, technology is helping to connect the dots between these independent creatives and companies. One service catering to this influx of independent professionals is the IdeaLists.

We caught up with founder Adam Glickman to better understand not only how his business is connecting creative marketing talent with companies, but how the nature of work is increasingly taking cues from the sharing economy.

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