The online retailer's Fire phone and Firefly service is like a shoppable Shazam for everything.

Amazon recently unveiled its new smartphone, the Fire Phone, which becomes available in July, and alongside that announcement, the company has also unveiled its new Firefly service, which allows people to identify products and information out in the real world and then find the links to purchase those items.

The Firefly service is like a shoppable Shazam, the popular mobile app that recognizes the music and media playing around the user. The service comes as a built-in feature in the Fire phone and it basically recognizes objects in the real world, including QR codes, bar codes, web and email addresses, phone numbers, movies, music, TV episodes, and millions of other products.

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