Mattel-Amazon Partnership Blurs Boundary Between Retail & Entertainment
The toy company and retailer have partnered to create a content hub for cartoons and related toys.
Online retailer Amazon and toy company Mattel's HIT Entertainment have partnered together to bring HIT Entertainment's popular children's cartoon Fireman Sam exclusively to the online retailer.
Amazon will show episodes of Fireman Sam via streaming and will also have them available for download in Amazon Instant Video, Prime Instant Video, and FreeTime Unlimited. Amazon will also show related merchandise, including toys, ebooks, games, apparel, footwear, lunch boxes and more.
For over 25 years, Fireman Sam has been a popular cartoon in countries like the UK, France, Germany, Italy, Poland, among others. The Fireman Sam content hub debuts today June 3rd and HIT Entertainment and Amazon will introduce Fireman Sam products for the first time to the US later this year.