Audi Headlights Create Giant World Cup Scoreboard In Brooklyn


Super-sized installation in Greenpoint displays scores by turning on or off car headlights.

Tiffany Nesbit
  • 23 june 2014

Some people enjoy baseball while other prefer basketball or hockey, but not even football stands a chance against soccer. Nothing brings the world together like the World Cup. It’s also a chance to learn more about other countries and feel connected to something that is larger than yourself, in a way that is usually only obtained by traveling. When it comes to trekking the world by automobile, Audi has been a leader in the market since it came on the scene in 1966, so it’s no surprise that it’s one of the top three selling luxury automobile makers in the world. Seeing as the company has such a large presence across the globe, Audi has revealed an exciting new World Cup installation that is worthy of the world stage.


For the World Cup, Audi has created a giant scoreboard that will display the results of matches using the headlights of 28 Audi A8 cars. The flagship sedans are stacked together within 45 shipping containers and collectively stand over 40 feet tall, making it visible from not only miles away, but also from airplanes. The installation is on the shores of Greenpoint, Brooklyn, offering a spectacular view to Manhattanites across the river, and will be live through July 14th.

“Audi is proud to bring the passion of international soccer to the shores of Manhattan with a fun, eye-catching LED installation” said Audi’s Director of Marketing, Loren Angelo. “Audi will continue to bring fans exciting activations that enhance their soccer experience.”


In addition to the headlight scoreboard, Audi has a football summit that will take place on July 31st. FC Bayern Munich, which is partially owned by Audi, will take on Club Deportivo Guadalajara of Mexico, in a match at the Red Bull Arena in New Jersey. The match will be televised nationwide.

To see a video of how the scoreboard was made, watch the video below.


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