BIC Pens Create Universal Font From Crowdsourced Handwriting
People around the world contribute their handwriting style to design a brand new typeface.
Since the invention of the typewriter handwriting has been on the decline, and the Internet has only accelerated it. So in an attempt to revive this lost art, BIC has begun a mobile crowdsourcing campaign experiment to create a universal typeface.
BIC’s Cristal ballpoint pen is the best selling pen in the world, and BIC wanted to celebrate the fact that in this digital age they have managed to produce and sell 100 billion of these pens. In moments when we want to share our innermost feelings we often still turn to a pen, and BIC feels it is great that we hold on to our handwriting, which is personal and unique to each one of us.