Canada Day Beer Fridge Only Opens When Sung National Anthem
Molson Canadian puts a nation through its paces with its brilliant new campaign.
The ad team at beer brand Molson Canadian is testing the country's patriotism with its newest promotional stunt. To celebrate the nations's 147th birthday, the brand released a beer fridge that only unlocks if people can correctly sing ‘O, Canada,’ the country's national anthem, in perfect time and with emotion.
The patriotic refrigerator lights up and buzzes if anyone singing makes a mistake, but when the anthem is sung correctly it unlocks, allowing the true Canadians to enjoy the ice cold product.