Tiny Kiosks Showcase Coca-Cola’s New Mini Can [Video]
To promote its new can size, the softdrinks brand sold them from tiny vending machines.
Beverage brand Coca-Cola worked with ad agency Ogilvy & Mather in Berlin for its latest campaign to promote the brand’s new mini can size.
Coca-Cola, with the help of Ogilvy & Mather, installed a series of mini kiosks that sell tiny 7.5 ounce Coke in cans from small vending machines. The mini Coca-Cola kiosks were rolled out in five major cities in Germany.
The mini kiosks not only sold the small cans of Coke, but also sold familiar items like newspapers, candy bars, and other snacks – items that are usually sold in similar beverage and newsstand kiosks. The miniature Coke kiosks, which looked like they were half-buried in the ground, also had a real vendor inside them.