The cyclus drops complicated features to focus on simplicity and user experience.

Does anyone really want to make check emails on their watch? Aside from having to squint to read tiny text, we already do that on our smartphones and it’s unlikely a watch will ever be able to compete. Nevertheless, a lot of smartwatches today pack in so many features that they’re practically a mini phone on your wrist.

høly, an international group of designers and imagineers, decided to go against the grain. They created a minimal smartwatch concept that covers the essentials and lets your mobile do the rest. It’s easy to use, elegant and instead of competing with your smartphone, it compliments it.

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