Scan these books' QR codes to upload bedtime stories to your mobile devices.

Despite all the hype and the innovations in mobile technology, the amount of mobile data usage is still not as high as telecommunication companies would like it to be. To encourage Romanians to use more of their mobile data, Vodafone Romania partnered with furniture retailer MobExpert and worked with agency McCann Bucharest to create a new product innovation in the world of home and office interior design. They came up with a bookshelf called the Digital Library Wallpaper, which is an actual adhesive wallpaper that looks like a bookshelf filled with books specially chosen by the owner. The books can be read on the owner’s mobile devices by scanning their QR codes.

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