Flatulence turns the dry subject of food nutrition into a unique learning experience.

Teaching kids about nutrition can be difficult, in part because it’s so hard to show a link between cause and effect. In a stroke of genius, the advertising agency Goodby Silverstein & Partners came up with Fart Code, an app that teaches kids about nutritional information, toxicity, and most importantly, whether or not it will make you fart. In the same way that most people find fart jokes funny, it’s almost impossible for kids to ignore something as amusing as flatulence.

To use the app, kids just have to scan barcoded items with their phone. In addition to nutritional information, that particular food is then leveled against a ‘fartometer’, which then produces a fart noise and vibration that fits with how your digestive system would process the ingredients.

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