In Brief

FOLD is a context creation platform that's reimagining how online journalism is presented.

Imagine reading about the global economic crisis without knowing what inflation was, or not understanding mortgages when reading an article on the housing market. You’d probably to lose interest and stop reading, clicking over to that tab with the cute cats.

Designers and researchers Alexis Hope and Kevin Hu have created a project at the MIT Media Lab to overcome these issues with a new context creation platform for journalists and storytellers called FOLD. The site enables both established and emerging writers to structure and craft complex stories to ensure their work is accessible.

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