World Cup Gatorade Bottles Let Coaches Monitor Player Hydration Levels
The sports drink brand teamed up with Smart Design to create a sports fuel system for the Brazilian team.
Like all athletes, soccer players need to keep themselves well-hydrated throughout a game or during training. Being hydrated means they can run longer or faster and have more energy to make smart plays, especially since an entire football game lasts 90 minutes and each and every player has to be in good condition throughout.
Sports drink brand Gatorade worked with design and innovation consultancy Smart Design and other key partners to create its unique personalized hydration system that monitors the conditions of individual players on the Brazilian World Cup team.