H&M’s New Online Catalog Can Be Remixed Like Music

H&M’s New Online Catalog Can Be Remixed Like Music
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H&M Loves Music is a digital platform that lets users create fashion "tracks" using the pieces in their summer collection.

Leah Gonzalez
  • 9 june 2014

Swedish multi-national clothing retailer H&M has partnered with Ogilvy & Mather Advertising, Shanghai to create a new mobile experience that combines fashion and music to promote the company’s Divided men’s and women’s summer clothing collection, which includes shirts, dresses and shoes.

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