H&M Loves Music is a digital platform that lets users create fashion "tracks" using the pieces in their summer collection.

Swedish multi-national clothing retailer H&M has partnered with Ogilvy & Mather Advertising, Shanghai to create a new mobile experience that combines fashion and music to promote the company’s Divided men’s and women’s summer clothing collection, which includes shirts, dresses and shoes.

H&M Loves Music is a different kind of product catalogue. It is actually a digital platform that allows fashion and music lovers to create their own personalized tracks and “remixes” by browsing through the new summer collection and adding their selected fashion items into a music sampler.

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