In Brief

Keloptic's new series of ads brings focus to the difference the right pair of lenses can make.

Any fan or lover of art may be able to appreciate a series of ads that shows a different perspective of some well-known works of art by world-famous artists.

Advertising agency Y&R; Paris created a series of ads for France-based eyewear retailer Keloptic and the ads feature classic impressionist paintings and present how a pair of glasses can put the blurred imagery into focus.

Impressionism is an art movement that started in the 19th century and the paintings from this art movement are characterized by short and thick brush strokes, vibrant colors, an emphasis on light and its changing qualities, and the painting is meant to capture the overall essence of the subject and does not focus on details and lines – giving an appearance of being blurry or hazy.

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