Jason Fried, the founder of Bergamot and The Shed, a Brooklyn storytelling salon, talks about his hybrid life as a perfumer and narrative guru.


Blending what we desire with what we need is a recipe for pushing boundaries and breaking new ground. In Dynamic Doers, a series by PSFK and iQ by Intel, we look at versatile entrepreneurs, artists, designers, and developers who are always evolving and changing much like the Intel based 2 in 1s, a line of new multifunctional devices that are a tablet when you want it and a laptop when you need it.

Jason Fried is passionate about the power of narrative. He is constantly looking for new ways to tell stories whether that is in a community setting or by curating objects that carry with them an intricate history.

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