What The 2030 Consumer Will Look Like
A vision of the near future where the sharing economy and Internet of Things birth new networks.
Futurists go through great lengths to help us envision what the far future will look like. While many get carried away with techno-futuristic forecasting, more rigorous forecasters work to ground expectations and extrapolations in current macrotrends and calculated projections. Jeremy Rifkin is one such futurist. His recent book, The Zero Marginal Cost Society: The Internet Of Things, The Collaborative Commons, And The Eclipse of Capitalism, is a robust 300-page work that crystallizes his thinking about the maturation of the sharing economy and the emergence of new Internets to manage energy and the transports-logistics infrastructure.