Radio Station Reaches Remote Areas Through Cell Phones

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Unilever in India launches a marketing initiative that provides entertainment and ads in areas unreachable by other media.

Leah Gonzalez
  • 24 june 2014

To reach the consumers in India’s “media dark” rural areas, Hindustan Unilever Limited worked with agencies PHD India and Lowe and Partners Worldwide to create a mobile media channel that leveraged the high mobile phone usage in the region.

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