KitKat Lets Japanese Train Riders Pay With Chocolate Bars Instead Of Tickets
People can buy special packs of the chocolate bar to ride the Sanriku Railway.
As part of an initiative to rejuvenate tourism in the northern part of Japan, train travelers going on the Sanriku Railway can use KitKat as their train ticket.
The initiative is the first time that a Japanese rail company has allowed the use of chocolate bar packaging as a train ticket, but it isn’t the first project that the Nestle confectionery brand has done to support the reconstruction projects of the Sanriku Railway.
The Sanriku region was devastated by the Tōhoku earthquake and tsunami three years ago. The tsunami destroyed parts of the railway network and large areas of that part of the country.