KitKat Lets Japanese Train Riders Pay With Chocolate Bars Instead Of Tickets

KitKat Lets Japanese Train Riders Pay With Chocolate Bars Instead Of Tickets
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People can buy special packs of the chocolate bar to ride the Sanriku Railway.

Leah Gonzalez
  • 17 june 2014

As part of an initiative to rejuvenate tourism in the northern part of Japan, train travelers going on the Sanriku Railway can use KitKat as their train ticket.

The initiative is the first time that a Japanese rail company has allowed the use of chocolate bar packaging as a train ticket, but it isn’t the first project that the Nestle confectionery brand has done to support the reconstruction projects of the Sanriku Railway.

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