The new LEGO Fusion sets lets kids interact with the real world and augmented reality.

Toy giant LEGO has come out with a new type of set that merges physical play with the virtual world.

The LEGO Fusion building sets combine real LEGO bricks with an accompanying digital app – allowing kids to build structures with the bricks and then import them into the app where they can play with their designs in an app game. Through the app, the kids can play mini games, solve missions, and earn rewards. To add structures or buildings into the app game, they have to build it first with the real LEGO bricks.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in