The fast food company has plans to evolve the customer experience for our tech-savvy era.

McDonald's has opened a new digital office on Market Street in San Francisco in the heart of the tech community. After hiring Atif Rafiq as it's Chief Digital Officer last year, as well as other talent from Facebook, PayPal, Yahoo and AOL, the office has been set up to enable the fast food company to attract and hire more employees and develop a number of digital initiatives.

McDonald’s has recently been testing mobile payments, using augmented reality apps in global mobile campaigns and transforming its signage with the introduction of digital menus. The company has posted a number of job listings seeking digital marketers, digital media executives, interaction designers, and other employees. These explain that the Global Digital team was recently formed because McDonald's is looking to grow it's digital, web and consumer focused capability by adding top tier talent.

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