Newspaper Ink Repels Mosquitos For A Bug-Free Morning Read
Popular Sri Lankan paper keeps insects away with Citronella essence.
Sri Lanka is a country that’s been ravaged by Dengue fever over the past couple of years, in 2013 alone, the disease infected 30,000 people. As part of a creative attempt to fight back, one of the country’s most popular newspapers, Mawbima, has teamed up with Leo Burnett Sri Lanka to create a periodical made from mosquito-repellent paper. From its well-intentioned beginnings and limited print runs, the insect-free reading experience has proven to be a smash hit with locals.
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