New kinds of viewership are leading to a wealth of innovative content across web and television.

When it comes to entertainment, there is no such thing as ‘one size fits all’. If the huge success of platforms such as YouTube over the past decade has taught us anything, it is that audiences are interested in going beyond the network model of entertainment to seek out and support their own niche set of interests. This shift in consumption habits and preferences is leading to the creation of entirely new distribution channels that cater to and further develop these unique interests, giving consumers a much greater depth of content to explore, and building unique viewer identities in the process.

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