Philips Recreates Miniature Times Square In A Russian Shopping Mall

Philips Recreates Miniature Times Square In A Russian Shopping Mall

The company has unveiled a dazzling media façade and lighting design for VEGAS Crocus City in Moscow.

Emma Hutchings
  • 11 june 2014

Philips has used its Color Kinetics connected architectural lighting technology to provide Russia with its largest media façade. The new shopping entertainment mall VEGAS Crocus City in Moscow features an area that imitates Times Square in New York City.

The global leader in LED and connected lighting worked on the design, installation and technical launch. Philips’ connected LED façade lights, light panels and HD-screens were integrated into the interiors of the mall, and selected elements that will be able to display graphics, animations and video content in HD quality.


Philips used the same next generation LED technology that has been used to light other architectural landmarks around the world such as the London Eye, Empire State Building and the Montparnasse Tower. It features 16 million different colors and can manage varied media content from a single point.

VEGAS Crocus City can broadcast text, images, graphics and color effects. It can also handle commercials and online broadcasts for sport events, along with news and local traffic information. The connected LED lighting solution helps create an energetic atmosphere, with the aim of making visitors to VEGAS Crocus City feel as though they were on the vibrant streets of New York City. Marina Tyschenko, Head of Philips Lighting in Russia, said:

The media façade for VEGAS Crocus City is the biggest lighting project of its kind in Russia. We used innovations that have never been used before in this market, for instance we designed a unique LED decoration using the latest generation of Philips Color Kinetics. This ambitious project included a media façade and a unique light design that mimics the shopping area of Times Square, demonstrating the growth of our business as well as our local expertise. That’s why we are truly proud of what we have achieved today.


The impressive media façade and dazzling lighting decoration built to resemble Times Square reveals some great opportunities for future commercial and entertainment applications in more areas. The next generation technology could be used to bring other famous locations to different places so people can experience various new sights and cultures.


[h/t] Engadget

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