In Brief

Reversible postage-paid bag promotes re-use rather than waste.

Many of us buy new things even when we’ve already got a closet full of barely worn clothes. Swedish fashion label Uniforms for the Dedicated has come up with a creative way to alter that behavior with the Rag Bag, a biodegradable shopping bag that makes it effortless to donate unwanted clothes. The pre-addressed and postage-paid carrier breaks down various barriers consumers might encounter before making a donation.

DDB Sweden explained their reasoning for the bag on the Cannes Lion website:

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