Burgeoning social platforms on the internet are giving rise to a novel form of media celebrity.

Celebrities have long been an object of great fascination in our culture, garnering both admiration and scrutiny. However, over the past few years the face of fame has been quickly changing. As is the case with many recent changes in popular culture, the power of the Internet is shifting the way people define celebrity, and is opening up the limelight for an entirely new range of creative and dynamic performers to step forward and gain a following. Empowered by social media channels like YouTube and Twitter, these new famous faces of the Internet are not just viral hits, but part of a larger trend that is shaping the way people consume and create content.

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